Latest Blogs & Posts

Maximize Your SEO Strategy with These 5 Cutting-Edge AI Tools in 2024

In today’s competitive digital marketing scene, remaining ahead requires utilizing the most recent headways, particularly in AI-driven apparatuses. These devices smooth out processes and upgrade decision-production with information-driven knowledge. By incorporating apparatuses, such as MarketMuse and Surfer SEO, advertisers can upgrade content successfully by examining massive datasets and understanding client expectations through normal language handling. This approach guarantees that content isn’t just very much improved for web crawlers; it also reverberates with interest groups. These AI devices generally engage digital advertisers to refine their techniques proactively, driving superior SEO execution and, at last, upgrading sizeable digital marketing endeavours. ● Content Optimization with AI One of the crucial mainstays of viable SEO is top-notch content. AI-driven SEO devices like MarketMuse and Clearscope have reformed how content is advanced. Rather than depending entirely on instinct or essential watchword research, these apparatuses dissect immense measures of information to propose significant points, distinguish semantic catchphrases, and even anticipate content execution in light of contenders’ experiences. For example, MarketMuse utilizes AI calculations to give content briefs that frame the ideal construction, proposed word count, and critical expressions to incorporate for better SEO results. This approach saves time and guarantees that your substance technique is lined up with flow web crawler calculations. ● Natural Language Processing (NLP) for SEO Understanding client purpose is significant for positioning great in web crawler results pages (SERPs).AI tools utilizing NLP, like Frase and Surfer SEO, succeed in examining the specific situation and opinion behind search questions. By handling everyday language, these devices assist advertisers with making content that straightforwardly addresses what clients are looking for, further developing importance and commitment measurements. For instance, Surfer SEO’s NLP abilities empower advertisers to streamline content by suggesting the correct watchwords and expressions in light of how they correspond with client questions, guaranteeing that content positions and reverberates with the ideal interest Group. ● AI-Powered SEO Audits and Insights Leading complete SEO reviews physically can be tedious and inclined to oversight. AI instruments like Shouting Frog and SEMrush use AI to computerize the evaluating system. These devices examine sites for specialized SEO issues, backlink profiles, and versatility; the sky is the limit. For example, Shouting Frog’s crawler distinguishes broken joins, copy content, and elements that can influence SEO execution, introducing discoveries in an organized report. This robotization saves long periods of manual work and gives noteworthy bits of knowledge to focus on enhancements for better web index rankings. ● Predictive Analytics in SEO Strategy Expecting changes in web crawler calculations and patterns is essential for maintaining a solid SEO system. AI tools, for example, Moz and Ahrefs, influence prescient examination to conjecture SEO patterns and calculation refreshes. By examining authentic information and examples, these instruments assist advertisers with adjusting their methodologies prudently. For instance, Moz’s prescient investigation model proposes AI calculations to project how explicit SEO activities, such as enhancing particular catchphrases or getting backlinks, will influence rankings over the long run. This prescience empowers advertisers to pursue informed choices and remain ahead of rivals in unique digital scenes. ● Enhanced User Experience with AI Client experience (UX) is progressively entwined with SEO execution, as web crawlers focus on locales that offer consistent routes and significant substance. AI-driven SEO instruments like Google’s PageSpeed Bits of Knowledge and RankSense centre around enhancing UX measurements that impact SEO rankings. For example, RankSense utilizes AI to robotize SEO tests, testing various varieties of content and plan components to determine which mix further develops client commitment measurements and, like this, supports search rankings. By ceaselessly refining UX, given AI-driven bits of knowledge, advertisers can guarantee their sites rank higher and convey a prevalent perusing experience that changes guests into Clients. Coordinating these state-of-the-art AI devices in your SEO procedure can lift your digital marketing endeavours. Advertisers can open further bits of knowledge and efficiencies by utilizing AI-controlled devices for content improvement, prescient examination, and client experience upgrades. These devices empower exact watchwords, focusing on satisfied refinement given information-driven expectations and the improvement of site ease-of-use measurements that are essential for SEO execution. Embracing AI smoothes out processes and improves direction, permitting organizations to remain lithe in answering advancing web search tool calculations and client behaviour. This proactive methodology positions brands to benefit from opening open doors in digital marketing, guaranteeing sustained permeability and seriousness in a powerful web-based scene. As AI keeps developing, its reconciliation into SEO systems remains essential for driving quantifiable outcomes and maintaining areas of strength for a presence in 2024 and then some.

Read More »

7 reasons to become an aspiring social media managers 

People nowadays are more inclined to the online world and want to get things done with the help of the internet because it is sooner and easier than anything. Social media platforms likewise have become the most accessible companion of people, regardless of the circumstances. Hence, becoming a dedicated social media expert helps brands add value to thrive in the business online.  Here, this article will shed light on the top seven reasons why one should explore the path of becoming a social media manager to achieve a successful career.  What does a social media executive do?  A social media expert is involved in executing, measuring content for social media platforms such as facebook, twitter and instagram as well as tracking social media outreach of the brand, product and even an individual. From building brand promotion, generating ad campaigns for products to monitoring marketing reach, social media executives are always there to enhance a company’s online presence. In simple words, the job of a social media executive is not only to post organic things online but also to reach out to the mainstream to gather more leads and gain a better return on investment.  7 reasons to become an aspiring social media managers  Vast knowledge about people and social media  Knowing ahead of time about people will help a social media manager in content creation and community management of a brand. They initially have to know about the product and when they should start promotion according to the development strategy. For instance, if an individual is attracted by the ad promotion of a brand, social media experts have to bring up more leads by asking questions in the next step. Additionally, they should know about social media algorithms and performance as well as monitor social media platform-based content. Peak of innovation  social media managers need to come up with innovative ideas for social media platforms and should be aware of “what are now in trends”. If you are a writing expert, your witty, enthralling and information-oriented copy can become  the brand’s voice which makes content engaging and increases conversion rate. Additionally, a social media individual should have knowledge about attractive multimedia content, innovative social media approach and most importantly a great humorous inclination. Produce lead generation Engaging new people to enhance social media users experience is one of the tasks of a social media strategist who works by following their KPIs. Various studies have proven that approximately 51% of users’ buying decisions are influenced by social media managers. The more a social media marketer helps a brand raise customers, it will also aid in growing more leads and revenue. Hence, social media managers should be acquainted with the exact date and time of posts, creating new ad campaigns and optimizing them accordingly to assure that the goals of the brand are being attained. Engagement upliftment Social media platforms are mainly used to produce engagement and considered as the ‘customer voice medium’. Hence, an aspiring social media executive has to know the best way to connect with the audience. For instance, if an individual randomly puts things on a social media platform of a brand without drawing any plan or content calendar, engagement will not increase. To become a committed social media manager, you have to be able to manage various product campaigns and focus on customers’ feedback enhancement.    Communication for fresh ideas To thrive in the business, a brand needs to be backed up with a creative resource because differentiation or creating something unique is the biggest challenge for a company in the saturated digital world. If a brand wants to enhance its social media presence, in-house social media managers should be well-equipped with ideas such as new pattern of posting reels, focus-grasping image copies of products, captivating captions for branding and more.  Budget sorting Social media marketing also includes cost management. To be specific, a social media expert should be familiar with financial planning for organic and paid posts. For instance, analysing allocated budgets for content creators, influencers, software developers and tools and paid media engagement are under the tasks of social media managers in terms of increasing brand awareness and driving more leads.  Monitoring and Reporting A social media manager always keeps track of people like how they are reacting on posts or sharing things on social media. They have to check campaigns regularly and turn off the underperforming ads if needed. Hence, they should change their strategy over time if they are not working as compared to the previous month.  In conclusion, Upgrading your social media knowledge is the best way to advance your career in the digital marketing world. Social media marketing courses now can certainly help you learn various things about the online space of marketing such as social media customers, lead generation ideas, content creation, social marketing strategies and algorithms for different platforms. 

Read More »

Professional Photography & Shopify: The Two Pillars of Your Online Business!

Professional photography lends a visual edge to the brand. If your business is running an e-commerce store, then professional photography is something you cannot skip at all costs. Now, in the beginning, when you have just started out, you may try your hand at photography but to scale up you have to level up. In this blog, we shall go over all the ways getting professional photography in Kolkata for your e-commerce store on Shopify can be a game changer. In a nutshell: How Professional Photography in Kolkata Can Help Your Shopify Store? Has a better impression on the minds of customers As mentioned right at the beginning of the blog, during Shopify store development a set of professional photographs lends a visual edge to the brand.  High-quality photos look great and have a long-lasting impression on the minds of people. Whereas, blurry images, not well-lit, no adequate props have a bad impression. Images like these do not impress the shoppers and they may abandon your site, midway.  Offers a better view of the product Many Shopify sellers now embrace professional or Corporate photography in Kolkata While shopping all customers want a better view of what they are paying for. They are interested in viewing the product from different angles. Professional photography is the best way to about it.  Encourages people to come back to the cart Shopify store development is done to get more sales. For this, the visitors must be encouraged to return to the cart and check out.  Apart from an effective pricing policy, it is also important that you have a great set of photos on the website.  Needless to mention, to get great photography done one has to get in touch with photographers who have the right industry experience and advanced photography equipment.   Digital Edge 360 offers full-circle videography and photography in Kolkata along with other services like shopify store development and mobile application development. The team is enthusiastic about helping out small and medium-sized businesses aspiring to leave a mark. 

Read More »
Mobile App Development Company

Mobile App: How effective is it for Small Businesses?

There was a time when the only go-to app on our mobile phones was the one with the f icon- Facebook!  Time has changed. We are now experiencing technology on an level unimaginable, especially in Android app development.  Consequently, businesses have taken over to apps to offer services by hiring mobile app development company.   From ordering food to getting the water tap fixed, what not is there is on mobile applications. In this blog, we shall take a brief look at how mobile apps may prove a game-changing strategy for small businesses. In a nutshell: How do mobile apps help small businesses? Let us explore these, one by one: Better Customer Service Through iOS applications or Android app development., your customers can reach out to you easily through built-in features like chatbots, feedback buttons, and so on.  This eliminates the hurdle between the business and the customers. Good customer service is a cornerstone of a successful business.  Increased Brand Awareness The only effective way to create brand awareness is to be where the customer is. It is a known fact that the best way to get the attention of customers is to get into their phones. No, not by spying! That’s illegal! It is by getting an app built for your business from a mobile app development company.   Collection of Data and Leads If potential clients are downloading your app this means they trust you, and, because they trust you, they are happy to give their email IDs or phone numbers. Capturing such leads and using the data to interpret trends is vital to keep the business relevant to the customers. Cost Effective in the Long-run Getting a mobile application as a small business may be expensive but it pays off well, in the long run. It is a one-time payment with a small recurring amount for maintenance that you may have to pay the mobile app development company.   If your business has been running a for good number of years and has a reliable client base, having an app could be a great way to scale up.  If you are not sure whether your company needs iOS or Android app development, feel free to find that out through a consultation with a mobile app development company. 

Read More »
How Corporate Videos Can Help You Grow Your Business

How Corporate Videos Can Help You Grow Your Business?

If you are confused about how corporate videos can change your business, this blog is for you. Keep reading to learn about some major aspects of corporate videos. Let’s begin:  What are Corporate Videos? Corporate video or corporate videography is a form of commercial communication that takes place through video content format. Generally, a corporate video is directed towards a target audience with a specific aim to achieve. This could range from launch to engagement, from brand awareness to strengthening public relations.  As of 2023, videography in Kolkata is being used by many small and medium-sized enterprises. Making the best use of corporate videos is now easier due to the availability of better videography equipment and social platforms for the distribution of such videos.  In the section below, we shall find out how corporate videos can help small and medium-sized businesses or even start-ups.  In a nutshell: How can it help your business? Creative video design helps in brand image and brand awareness Corporate videos are a projection of the company and the services or products it sells. Video tends to have a longer impression in the minds of customers. Along with other tools if brand awareness and brand image, effective use of videos has a long-lasting effect.  A video plan enables potential customers to discover you on search engines You may have noticed, that search engines on SERP offer both video and text-based results. This is to improve the user experience. Hence, videography for Kolkata–based enterprises could result in a better click-through rate on search engine results. Videography in Kolkata has been fostering better engagement  Your potential customers are more likely to share a small informative video than a long blog.  Corporate videos are professionally made. Hence, it is made with a certain end in mind. For example, if your aim is higher engagement, corporate videos are a good strategy to employ here. The use of visuals is important for ads and marketing campaigns. The best way to go about it is to create corporate videos. As you may have learned by now, corporate videos are not about shooting a high-quality videos, though that’s the very foundation. It is more about creating videos strategically so that your business experiences growth. Hence, get in touch with an expert to have the best corporate videos done for you!

Read More »

CPL vs CPA: Know The Difference

Accept it or not, with time, digital marketing has grown into a full-fledged master plan for every business striving to succeed.  With companies spending huge bucks on digital ads, it’s clearly understandable why one should be paying attention to performance marketing.  Marketers have this habit of finding acronyms to describe the cost of something. For example, we have come across CPM (cost per mile), CPC (cost per click), CPL (cost per lead), and CPA (cost per acquisition).  We have come across various performance marketing agencies responsible for their clients’ paid media or their own paid campaigns.  CPL – A Type Of Performance Marketing CPL, or Cost Per Lead, is the amount of cost your business spends or a potential lead is costing you. Having this information leads you to calculate how effective your marketing campaign has been so far.  If you ask, CPL is calculated with the help of the total cost you spend on a campaign and the number of leads you’ve generated.  For instance, if an ad costs you $500 and generates 300 potential leads: Then,  Cost Per Lead = Total campaign cost / Number of leads I.e., CPL = $500 / 300 CPL = $1.66 Therefore, in other words, each new lead costs you $1.66.  Looking on to some advantages and disadvantages of Cost Per Leads. Advantages: Disadvantages: CPA – A Type Of Performance Marketing CPA, or Cost Per Acquisition, is the total cost that takes a potential lead down the marketing funnel and converts it into a potential sale.         Remember that it is not just the cost of a lead but also the conversion. Compared to CPA, if you ask about the calculation of CPA, it is the cost of the total media of a marketing funnel divided by the number of successful conversions. For instance, let’s take the same numbers as we took in CPL. You have spent $500 and generated 300 potential leads, among which only 30 leads got converted: Then, Cost Per Acquisition = Total campaign cost / Number of conversions I.e., CPA = $500 / 30 CPA = $16.66 ~ $17 Therefore, in other words, each conversion costed you $17. Looking on to some advantages and disadvantages of Cost Per Acquisition. Advantages: Disadvantages: CONCLUSION Concluding the blog, here’s one thing that we now: both CPA and CPL are used by businesses in a wider way. The result depends upon your metrics and also the product or service that you want to sell.  Cost Per Leads is used to determine the success of a campaign whereas Cost Per Acquisition helps you determine the total marketing cost it took yu to convert a lead. Therefore, both the models are important for your business, depending upon your requirements. 

Read More »

Top 5 Paid Marketing Strategies For 2023

What do you understand by paid marketing services? For many businesses who are just starting their digital marketing plan for their products and services, paid marketing is when any brand pays to get in the eyes of potential buyers on the internet. When you indulge with any performance marketing agency, you will be explained about your potential buyers’ interests, internet searches, user interactions, and many more.  Below are the five best marketing strategies you can utilize in 2023. Many performance marketing agencies make a big mistake – to start bidding on industry keywords that are too competitive.  This can simply drain all your advertising budget with no possible results. Especially, if you are selling goods on shopping sites, you are being searched on Google.  In such cases, you should use brand keywords like “Puma Shoes” or “Giva Jewellery”. Using such keywords allows you to target users with highest purchase intent.  SMO services or Social Media Optimization services have grown exponentially, especially after social media has taken over the internet and platforms like Facebook, Instagram, LinkedIn, and Twitter have started promoting online businesses. Let’s take the example of Facebook. Its new ‘Audience Insights’ feature makes it a perfect score for marketers to target relevant demographics and further create sales-worthy content.  Advertising on social media has become one of the pivotal tasks for all marketers and hence the innovation of SMO services.  Video content is by far one of the most engaging content types among audiences. It also efficiently has the highest advertising ROI for all your eCommerce ad campaigns. Videos helps you tell your brand story, showcase your brand features, and with various tactics enlighten your audiences about your brand’s importance.  Influencer Marketing has become an effective paid marketing tactic leveraged by many modern-day performance marketing agencies. It requires encouraging target audiences to opt for your company by collaborating with a well-known face like a celebrity or billionaire.  Many performance marketing agencies have emerged with a new plan that works wonders for generating as well as converting website traffic – Ad Retargeting.  All thanks to Cookies, which tracks visitor activities and also collect the required customer data in order to retarget them in the future as per their interests. However, it is also believed to be possible for sites that generate a minimum number of 5,000 customers.  With time-evolving market challenges, there are also ways to create an effective business growth plan using different paid ad campaigns. The best and foremost thing for a startup company is to leverage the skilled power of a performance marketing agency that will grow your business with high-quality lead generation.  Follow www.digitaledge360.com to learn more about our services. 

Read More »

How Is Shopify Helpful For Small Businesses?

Are you starting a new business? Perhaps, you might want to know about platforms that can ease your hassle by promoting your products tactfully and influencing your target audience.   And here enters Shopify – one of the most popular eCommerce platforms that offer you features like none. This blog enlists the 5 most important reasons why Shopify for small businesses is a big YES, especially if it’s a startup.  Shopify for small businesses is an excellent idea as it is expected to grow more in the coming year. For an eCommerce platform, Shopify has much room for business growth, leading to more sales.  Shopify, according to its report, has 350,000 active retailers as well as 5,000 new businesses launching themselves every month. Additionally, Shopify has a growth rate of 80% on an annual basis. With its third-party app integrations, such as WhatsApp marketing services (which we will discuss in the next point), Shopify has a wide range of customers. You can leverage this platform to sell your products nationwide, even globally, thus expanding your business widely.  Seeking Shopify for WhatsApp marketing services won’t be the right way to put it. However, Shopify is a great fit for those businesses that use third-party apps for drop shipping, loyalty programs, product reviews, or referrals. Shopify, for small businesses as well as enterprises, has pre-built chat plugins, popups, as well as chatbots to help you boost sales. Inventory management is one of the essential factors that matters the most for every small business. Shopify for small businesses offers various options to manage your inventory, also making it easy to track products and orders.  Shopify has a straightforward shipping process for any business. All that the process asks for is customers need to enter their shipping address, and Shopify processes the rest automatically by selecting the applicable shipping method and applicable taxes.  Moreover, stores don’t have to worry about deciding which carrier or what price to charge for every different package. Even more, returns of the packages are also straightforward.  You know the best part? Shopify for small businesses having few products is absolutely free. So now, you have your answer, and we believe you will be ready with your strategy shortly.  Digital Edge 360° assures its clients about boosting their business growth and building the right online presence. We have industry experts who have worked with businesses and startups and helped them grow into known brands. Visit our website, www.digitaledge.in, to know more. 

Read More »

YouTube Marketing: A short guide for beginners

Are you starting to feel like something’s missing in your business strategy?  When you have a business and see the potential in you to grow your audience, why not think about a YouTube Marketing strategy? YouTube has never been a platform meant just for entertainment. It has led to the growth of many businesses, especially during the pandemic and post-pandemic. YouTube, being one of the biggest websites around, it promotes a huge potential for your target audience’s reach and sales. You will be awestruck when we tell you that YouTube is the second most popular website or search engine, topped by Google. Of course,  since YouTube is such a big platform, it also means having more subscribers and users, which ultimately explains the competitive nature of this site.  And being in the corporate industry, we have already guessed one thing right, to be in the industry, you need to have the right resources, the right knowledge and the right content to help your audience know better about you. Not just that, video marketing has always been attracting new customers and has constantly proven its artistic performance in terms of engagement, grabbing attention, boosting customer base, website traffic, etc.  So now, when you ask if YouTube Marketing services are the right solution for your business growth, Yes, in most cases.  Now, we have listed down some important Youtube Marketing Strategies that can connect you with your brand and help you with a wider audience base.  YouTube, being a part of Google, requires you to sign up for Google, followed by creating your YouTube account. Once you are done with this, you can accordingly create a brand account that will allow you to expand your business.  Followed to your account creation, things you can add are: To achieve success in YouTube marketing, it is necessary to have prior knowledge about your audiences. Regardless of whether you are offering YouTube marketing services or implementing a YouTube marketing strategy for your own business, it gets more beneficial if you know some basic YouTube demographics.  Spend your time researching the target audience, which will further help you gain valuable insights into your audience’s interests.  The best way to gain real returns on your time and effort on YouTube is by researching your competitors and seeing how they are managing their businesses.  You can start this by looking up channels run by your competitors. Count their subscribers, look at their average views for each of their videos, the quality of their videos, posting frequency, etc., that can help you create contrasting and unique content. Okay, so how exactly, after all these steps, YouTube Marketing services make you famous? Well, you need to understand the concept of SEO and Google’s algorithm. These are the two factors on which YouTube works, along with search histories and personalization. To optimize your videos, you need to start with keyword research, adding relevant keywords to your videos, using timestamps, adding descriptions, and creating engaging video thumbnails. Other things that can be done or implemented in your YouTube marketing strategies are Scheduling your videos, optimizing your channels to attract your followers. getting into YouTube advertising, trying out influencer marketing, and analyzing and adapting to monthly reports.  

Read More »

How is having an Android App beneficial for your Business?

Mobile Phones, Ah, what an innovation. Who would have thought this small device could make such big changes in the tech world?  How has the world seen a change from handling leaflets to printing advertisements and hanging billboards? Among all these, there arose the idea of digitization. With digitization, entered mobile app development companies, preparing for the future. Considering how handy mobile devices are, below are five ways how even your android app development services can bring a change in boosting an economically tech-savvy world.  Android Software Development Kit (SDK), being an open-source platform, is readily available to all developers. It is enough cost-effective for app developers to create a huge global audience.  What’s more, developers get to implement engaging designs offering high ROIs at affordable cost. Android app development has a short build-up time that can last upto few hours only. Android app development provides a strong strategy for businesses for its reduced Time To Market (TTM) advantage.  The reduced TTM also allows business apps to gain a competitive edge. According to the mobile app development companies, android app development tools allow quicker development with easy integrations and desired features.  Android being a versatile platform with higher flexibility, allows easy customisation options. From innovative and interesting eCommerce apps to any other enterprise apps, android app development offers diverse functionalities.  Regardless of the fact that you are a startup or an established organisation, android app development services allow you to address your services effectively to the market.  One of the biggest advantages of android app development is the availability of Google services. Although few of them are available for iOS, but at the end, it does lack the deep integration.  On the other hand, android apps can get you Google services easily in the playstore, whenever there’s a new launch. Android is an ever-evolving platform for smartphones. Android smartphones like Samsung, Xiaomi, OnePlus, etc., keep on bringing new android features to stay and compete in this competitive market.  Features like NFC, mobile payments, and HD displays were all introduced by Android OS. Therefore, Android is always evolving and you are simply at an advantage in this market.  Conclusion Being a startup, if you are looking for app development services, we would always suggest you to go with android app development. At Digital Edge 360°, we offer best app development services (both iOS and Android) to help you bring out the best innovation in town. 

Read More »